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North Loop

Store Eye Exam

Dr. Tim Nelson, OD is available at this location for complete eye exams and consultations. Call today for an appointment or book online now!

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204 N. Washington Ave.

Minneapolis, MN 55401





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Optical Shop in Minneapolis for the Fashion-Forward

InVision Optical is the place to go for designer eyewear and premium eye care. We’re happy to bring our exclusive line of high-end, trendy eyeglasses to North Loop, Minnesota’s fastest growing neighborhood.

Eye-popping Designer Eyewear Collections

Our designer Fall collections and a long list of styles and colors from the best brands are in store. Featuring names like SALT, Dilem, Lunor, Matsuda, Leisure Society, Robert Marc, among others, we’ll help you choose the eyewear that matches your style and desire for handcrafted elegance.

From chic to edgy, we offer the most flattering designs. Our trusted opticians in Minneapolis will take care of all your eye care needs.

Refine Your Vision in Style

Our collections not only reflect luxury, but our shop is also equipped with cutting-edge optometry, which allows us to perform accurate eye exams and build eyewear with unparalleled precision. Achieve the clearest vision and get a frame that compliments your face with just one visit to our store. Our store also carries precision instruments that let us build, customize, and alter your eyeglasses as quickly as possible. The result is handcrafted elegance.

Unique Eyeglasses Customization

Want a completely distinctive look? With over 300 frames in the shelves to choose from, you’ll find the right pair for your style. Our opticians will show you all your options, and guide you in making the perfect choice. We’ll make sure you walk away with spectacles that look good on you and correct your vision precisely and comfortably.

Famous Eyes in Fabulous Frames

We have a long list of celebrities who swear by the brands and designs we carry. Jessica Biel, Heidi Klum, Hugh Jackman, Rihanna, Samuel L. Jackson, Madonna, Daniel Radcliffe, and Whoopi Goldberg – they are just some of the famous names that adore the designers we support.

If you’d rather not do eyeglasses, our optometrists can give you a contact lens prescription or order them on your behalf with a prescription you provide. You can test trial sets to see which design suits you.

InVision is one of the premier optical stores in Minneapolis. Visit our branch in North Loop and find the perfect eyewear.

Please visit our new store in the North Loop, right on Washington Ave., next to Edwards Dessert Kitchen. We’ve stocked the best of all our designers’ latest collections. More new products are coming in every week and there is a lot to try on. We’re also available for cleaning and adjustment, free and while you wait, as always.